Walt Disney Studios Charmain, and former President of Disney Channels Worldwide Rich Ross has reportedly been canned from his current position, which he’s held since 2009, after the $200 million flop that was John Carter landed itself as one the worst film failures in Hollywood history.

In a statement he sent out to his staff yesterday, Ross writes:

For the last 15 years, I have had the opportunity to work with incredibly talented people on behalf of the world’s best loved brand. During that time, we’ve told some amazing stories around the world, created successful TV programming, movies, and franchises that generated new opportunities for the company in the process.

I’ve always said our success is created and driven by our people – whom I consider to be the absolute best in the business. But, the best people need to be in the right jobs, in roles they are passionate about, doing work that leverages the full range of their abilities. It’s one of the leadership lessons I’ve learned during my career, and it’s something I’ve been giving a great deal of thought to as I look at the challenges and opportunities ahead.

I believe in this extraordinary Walt Disney Studios team, and I believe in our strong slate of films and our ability to make and market them better than anyone else. But, I no longer believe the Chairman role is the right professional fit for me. For that reason, I have made the very difficult decision to step down as Chairman of The Walt Disney Studios, effective today.

It has been my honor to work with such incredible teams – at Disney Channels Worldwide and The Walt Disney Studios and the many other Disney businesses I’ve had the opportunity to collaborate with. I know I leave the Studios in good hands and, even on separate paths, I am confident we are all destined for continued success.

-Rich

* John Carter wasn’t even a bad film. The concept wasn’t the problem it was strictly how it was marketed. The trailer didn’t even depict what the story was about at all. I think if it was advertised the right way it potentially could have been a box office.  hit.